Creative Basics Project

For my Principles of Advertising class project, I worked with my assigned group to create a campaign for a local Athens GA coffee shop.

This is my creative basics project that my group and I designed for @Local coffee shop. The goal was to develop a pitch, a story, a montage, immersive installation, and influencer advertising. In order to advertise @Local, we, as a group, aimed to present a fun and interesting campaign that accurately demonstrates @Local's hippy and cozy vibes.

My group's logo design for @Local.